Brand and Marketing Audits

You need this if

  • Your firm is getting lost in the noise and you need to understand how to differentiate. 

  • Your competitors – no matter the size of your firm – have gotten very good at communications. Minimally, you need to be on equal ground.

  • You’re reinventing the wheel and spending an inverse proportion of time on production vs strategy

  • You feel your proposals, portfolios and presentations are not an optimal reflection of who you are

  • You’re getting feedback from potential clients that you aren’t scoring well on submissions or interviews and your messaging is not being absorbed. Potential clients are not picking up what you’re putting down.

  • You don’t know how to create a proposal, a portfolio or a presentation. We get it. These can seem daunting. Let us show you some great examples and walk you through how to start creating them on your own, easily.

What you can expect

  • We’ll perform an analysis of your main competitors and summarize key learnings: How they talk about themselves, present their work, achieve outside recognition, etc 

  • We’ll ask to review a few examples of what you consider your best RFP responses and pitches. We understand that each pursuit carries its own complicated history and variables but we’ll be looking for key messages, hierarchy, and what the storytelling is actually relaying to your reader.

  • We’ll ask you about your due diligence related to each potential client – what did you learn about them in advance? How well do you know them? How well do they know you? Or was this a cold procurement, sent with the hopes of sparking interest (it happens). All of this matters in how you structure your pitch.

  • We will make recommendations for adjustments going forward so that your work and your approach to client service are the takeaways.
    Graphically, we may have some suggestions to make the content easier to absorb. And we can be your ruthless editor – refining your ideas and prose to their essence.

  • In this one hour session we will determine your upcoming needs and provide an estimate and schedule for a full audit accordingly. The listed price of $350 covers your initial consultation.

Get Started Here…