Brand + Marketing Audit
You need this if:
Your firm is getting lost in the noise and you need to differentiate.
Your competitors – no matter the size of your firm – have gotten very good at communications and you need to get on equal ground.
It feels like you’re trying to reinvent the wheel and are spending an inverse proportion of time on strategy vs. production.
You feel your proposals, portfolios, and presentations are not an optimal reflection of who you are.
Potential clients are not picking up what you’re putting down. You’re getting feedback that you aren’t scoring well on submissions or interviews and your messaging is not being absorbed.
What you can expect:
We’ll perform an analysis of your main competitors and summarize key findings: How they talk about themselves, present their work, achieve outside recognition, etc.
We’ll ask to review a few examples of what you consider your best RFP responses and pitches. We understand each pursuit carries its own complicated history and variables, but we’ll be looking for key messages, hierarchy, and what the storytelling is actually relaying to your reader.
We’ll ask you about your due diligence related to each potential client: What did you learn about them in advance? How well do you know them? How well do they know you? Or was this a cold procurement, sent with the hopes of sparking interest? (It happens). This will help us advise on how you can structure future pitches.
We will make recommendations for adjustments going forward, so that your work and your approach to client service are the takeaways. We may have suggestions for graphics to make your content easier to absorb, or copy edits to help refine your ideas to their essence.
You need this if:
Your firm is getting lost in the noise and you need to differentiate.
Your competitors – no matter the size of your firm – have gotten very good at communications and you need to get on equal ground.
It feels like you’re trying to reinvent the wheel and are spending an inverse proportion of time on strategy vs. production.
You feel your proposals, portfolios, and presentations are not an optimal reflection of who you are.
Potential clients are not picking up what you’re putting down. You’re getting feedback that you aren’t scoring well on submissions or interviews and your messaging is not being absorbed.
What you can expect:
We’ll perform an analysis of your main competitors and summarize key findings: How they talk about themselves, present their work, achieve outside recognition, etc.
We’ll ask to review a few examples of what you consider your best RFP responses and pitches. We understand each pursuit carries its own complicated history and variables, but we’ll be looking for key messages, hierarchy, and what the storytelling is actually relaying to your reader.
We’ll ask you about your due diligence related to each potential client: What did you learn about them in advance? How well do you know them? How well do they know you? Or was this a cold procurement, sent with the hopes of sparking interest? (It happens). This will help us advise on how you can structure future pitches.
We will make recommendations for adjustments going forward, so that your work and your approach to client service are the takeaways. We may have suggestions for graphics to make your content easier to absorb, or copy edits to help refine your ideas to their essence.
You need this if:
Your firm is getting lost in the noise and you need to differentiate.
Your competitors – no matter the size of your firm – have gotten very good at communications and you need to get on equal ground.
It feels like you’re trying to reinvent the wheel and are spending an inverse proportion of time on strategy vs. production.
You feel your proposals, portfolios, and presentations are not an optimal reflection of who you are.
Potential clients are not picking up what you’re putting down. You’re getting feedback that you aren’t scoring well on submissions or interviews and your messaging is not being absorbed.
What you can expect:
We’ll perform an analysis of your main competitors and summarize key findings: How they talk about themselves, present their work, achieve outside recognition, etc.
We’ll ask to review a few examples of what you consider your best RFP responses and pitches. We understand each pursuit carries its own complicated history and variables, but we’ll be looking for key messages, hierarchy, and what the storytelling is actually relaying to your reader.
We’ll ask you about your due diligence related to each potential client: What did you learn about them in advance? How well do you know them? How well do they know you? Or was this a cold procurement, sent with the hopes of sparking interest? (It happens). This will help us advise on how you can structure future pitches.
We will make recommendations for adjustments going forward, so that your work and your approach to client service are the takeaways. We may have suggestions for graphics to make your content easier to absorb, or copy edits to help refine your ideas to their essence.
