Marketing Management Bundle
You need this if:
You want guidelines that will help you track, pursue, and win the work you want to design.
You’re looking for an easy, all-in-one package that will help you effectively manage your marketing pursuits and your team.
What’s included:
Pursuit Go/No Go Checklist
Not every opportunity that comes your way is right for you. And taking on work that's not a fit ends up being a barrier to getting the work you actually want. This Go/No Go Checklist is a great gut check to make sure the opportunity really does check all the boxes.
Plan to Win
Preparing for a complex pursuit or a must-win opportunity? Use this PTW to get your whole team on the same page re: the client's goals, your team roles and responsibilities, and your key differentiators that need to come through front and center.
How to Hire Key AEC Marketing Roles with Job Descriptions
We know finding the right talent for your team can be daunting. Take some of the guess work out by using this how-to guide with job descriptions ready to post.
Budget Template (Google sheets)
Setting up (and sticking to) a marketing budget is critically important, especially as you embark on expanding your firm's marketing efforts. This easy-to-use template will help you set up and track your marketing spend.
Debrief Questions
You can't win them all. But it's always a good idea to find out why you lost. These debrief questions will help guide the conversation on where you fell short, and help you set yourself up for success next time.
Photoshoot Checklist
Capturing your recently completed projects is a critical step in winning your next commission. This helpful checklist ensures you get all the views you'll need for a myriad of marketing uses — from awards to your website, social, and beyond. It also includes a guide on how to pick the right photographer, share expenses with your consultant team, and more.
You need this if:
You want guidelines that will help you track, pursue, and win the work you want to design.
You’re looking for an easy, all-in-one package that will help you effectively manage your marketing pursuits and your team.
What’s included:
Pursuit Go/No Go Checklist
Not every opportunity that comes your way is right for you. And taking on work that's not a fit ends up being a barrier to getting the work you actually want. This Go/No Go Checklist is a great gut check to make sure the opportunity really does check all the boxes.
Plan to Win
Preparing for a complex pursuit or a must-win opportunity? Use this PTW to get your whole team on the same page re: the client's goals, your team roles and responsibilities, and your key differentiators that need to come through front and center.
How to Hire Key AEC Marketing Roles with Job Descriptions
We know finding the right talent for your team can be daunting. Take some of the guess work out by using this how-to guide with job descriptions ready to post.
Budget Template (Google sheets)
Setting up (and sticking to) a marketing budget is critically important, especially as you embark on expanding your firm's marketing efforts. This easy-to-use template will help you set up and track your marketing spend.
Debrief Questions
You can't win them all. But it's always a good idea to find out why you lost. These debrief questions will help guide the conversation on where you fell short, and help you set yourself up for success next time.
Photoshoot Checklist
Capturing your recently completed projects is a critical step in winning your next commission. This helpful checklist ensures you get all the views you'll need for a myriad of marketing uses — from awards to your website, social, and beyond. It also includes a guide on how to pick the right photographer, share expenses with your consultant team, and more.
You need this if:
You want guidelines that will help you track, pursue, and win the work you want to design.
You’re looking for an easy, all-in-one package that will help you effectively manage your marketing pursuits and your team.
What’s included:
Pursuit Go/No Go Checklist
Not every opportunity that comes your way is right for you. And taking on work that's not a fit ends up being a barrier to getting the work you actually want. This Go/No Go Checklist is a great gut check to make sure the opportunity really does check all the boxes.
Plan to Win
Preparing for a complex pursuit or a must-win opportunity? Use this PTW to get your whole team on the same page re: the client's goals, your team roles and responsibilities, and your key differentiators that need to come through front and center.
How to Hire Key AEC Marketing Roles with Job Descriptions
We know finding the right talent for your team can be daunting. Take some of the guess work out by using this how-to guide with job descriptions ready to post.
Budget Template (Google sheets)
Setting up (and sticking to) a marketing budget is critically important, especially as you embark on expanding your firm's marketing efforts. This easy-to-use template will help you set up and track your marketing spend.
Debrief Questions
You can't win them all. But it's always a good idea to find out why you lost. These debrief questions will help guide the conversation on where you fell short, and help you set yourself up for success next time.
Photoshoot Checklist
Capturing your recently completed projects is a critical step in winning your next commission. This helpful checklist ensures you get all the views you'll need for a myriad of marketing uses — from awards to your website, social, and beyond. It also includes a guide on how to pick the right photographer, share expenses with your consultant team, and more.
